Lone Star Beer, The National Beer of Texas

Real client, real agency work, really awesome armadillo.

An April Fools’ post that honestly should be real. Nothing says ‘Welcome to Texas’ like beer and the National Small Mammal of Texas. It reached all y’all Texan beer-loving folks over yonder.

For over 140 years, Lone Star has been more than just a beer; it’s a part of what binds us together as Texans. It’s a badge of belonging. A symbol of independence. A sign of damn good taste. We’re honoring those who wear their loyalty to Lone Star permanently. We partnered with three Texas tattoo artists to create original Lone Star-inspired designs and produced limited-edition prints to celebrate the occasion.

Cheers to the Mark Of A Texan.

Toss, Duck, Dip, Dive, and Toss.

This AR bar game gives you the confidence (and aim) to become the Toss Boss. Now slinging armadillos in a honky tonk near you.

Creative Team:

Kathy Horn / Executive Creative Director

Lane Jordan / Creative Director

Rozlynn Olivas / Creative Designer

Avery Longfield / Copywriter

Leyna Cromarty / Art Director