FOAM

This brand is built around the perfect blend of comfort and care. Foam is a space where people connect, routine becomes something to look forward to, and every detail is designed to brighten your day.

Felicity, the cheerful logo mark, is inspired by coffee latte art and the gentle whirl of a washer in motion. She’s the happy face behind the scenes, adding a splash of whimsy to the brand. She started as a cute little doodle for my second quarter of ad school (proof that great ideas can bubble up anywhere). And hey, if any potential investors are reading, let’s spin things up!